Majorly Makin’ It: Sylvie interviews hot Toronto band for Ottawa XPress
The Ottawa XPress│ November 29, 2007
Jingle Sells:
Jingles Are the Way for Toronto’s Major Maker
Not all musicians lending their voice to television commercials sound as off-key as the Ontario Freshness Guy. There’s Feist for iPod. Bedouin Soundclash for Zellers. Ottawa’s Andrew Vincent for Old Navy. And now, with spots for Chevy, Telus and Maynards Candy, Toronto’s Major Maker is proving how good jingles grow-a-oh in Ontario—along with the bank account.
“It’s like an actor trying to land a spot by moving to L.A.; it can totally happen, you never know,” says singer-songwriter Lindy Vofjnord about landing success by taking a commercial route with his music partner, Todor Kobakov.
Sell outs?
“The people that criticize, I don’t have any energy for addressing why they’d think this was a bad idea. They can go fuck themselves,” Lindy says politely. Read more…
